“Dave Rothfeld is a sales consultant in Florida and I enjoyed his latest sales tip on reaching out to a laid off customer’s employee” Chris Curtin
When a customer does layoffs, keep track of where everyone goes.
We sell to moving targets. There are fewer gold watches given out than ever before. That dynamic means that we should have a means of tracking our industry contacts. When someone is hit between the eyes, they always appreciate a kind word. We who are in the business know how to take hits. That is not a common trait, especially among the buying versus selling fraternity.
The person who would not return your phone calls, rescheduled or canceled appointments, and generally made your life miserable, will now join you for lunch on an hour’s notice. Make the call. Make their day in as positive a way as possible. Because you are professionally out and about, you have the industry knowledge that cubicle dwellers do not. Share that perspective. It will cost you nothing but a lunch to demonstrate a little humanity. The circle of life is much larger than many small people think it is. Widen their world a bit.
Brightening someone’s day will do wonders for your own positive mental attitude while at the same time being an excellent business practice.
Now, go out and have your best week ever!